Category Archives: The South Florida Theatre League

The South Florida Theatre League’s Summer Fest Invitation: ‘Get in Bed with the Arts!’

26 Tuesday Mar 2013

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SFTcom Logo new SmallestThe South Florida Theatre League Invites Theatres & Patrons to
Get in Bed with the Arts

The South Florida Theatre League is building a bed! Yes, a bed.  Its cover will be a map listing all South Florida theatres; its bed skirt will contain the logos of the League’s member theatres; its head board will read Get in Bed with the Arts; and its footboard will feature the South Florida Theatre League logo and website address.
Bed_Concept2 copy                          (Rendering of bed by Bombshell Productions)

The goal of the League’s Get in Bed with the Arts campaign, which will run in conjunction with WLRN’s Summer Theatre Fest program, is to raise awareness of the theatrical arts in the South Florida community.

The bed will make its debut at the 37th annual Carbonell Awards ceremony on April 1st at the Broward Center for the Arts, and will lead the way to the South Florida Theatre League sponsored after party/celebration; its final appearance will be as a participant in the annual Coconut Grove Bed Race on Labor Day weekend.

The bed will ‘visit’ League member theatres during Theatre Fest (June 1st through August 31st) on Thursday evenings (performance days only).  Theatre patrons will be invited to participate in the fun – doing interviews, or having their photos taken on or next to the bed.  The interviews and photos will be posted on the South Florida Theatre League’s website (www.southfloridatheatre.com/).

The bed was designed, built, and generously subsidized by Fort Lauderdale’s Bombshell Productions.  TheatreMania is also a sponsor.

Many of the League’s member theatres are already on board (or in bed!) with the project.  Some of the participating theatres are:

Actors Playhouse –
Adrienne Arsht Center – Slava’s Snowshow (July 31 – August 25)
Broadway Musical Theatre – Shrek the Musical (June 1 – 9)
FIU/Alternative Theatre Festival – A Hundred Thousand Years
Gable Stage – Cock (May 18– June 16)
The Lake Worth Playhouse – In the Heights (July 11-28)
Mad Cat Theatre Company – Blow Me (August 15 – September 1)
Sol Children Theatre – Wind in the Willows (August 9 – 25)

A complete list of participating theatres, their productions, and run dates will be announced in the near future.

The South Florida Theatre League is an alliance of theatrical organizations and professionals dedicated to nurturing, promoting, and advocating for the growth and prestige of the South Florida theatre industry.

Map copy

South Florida Theatre League “Free Night” Ticket Lottery Encourages Patrons to Try Something New!

01 Sunday Jul 2012

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Theatre patrons and potential theatre patrons will have the opportunity to try something new this summer: The South Florida Theatre League is proud to announce the Summer Fest Free Night as a part of the WLRN Summer Theatre Fest.

Patrons can log on to summerfestfreenight.southfloridatheatre.com and choose up to three theatrical productions they’d like to see. A lottery for those tickets will take place on Monday July 9th, and patrons will be notified if they have won.

Over 400 tickets are being lotteried for thirteen shows at Palm Beach Dramaworks, Mad Cat Theatre Company, Lake Worth Playhouse, Sol Children Theatre, Entr’Acte Theatrix, and The Plaza Theatre. Free Night offers patrons an excellent opportunity to visit a venue they’ve never been to before, or sample a type of theatre they might not otherwise never consider.

“As someone who has to budget her entertainment spending wisely, I understand it can be difficult for patrons to try something new. Summer Fest Free Night will allow potential theatre patrons to experiment a little, at no cost to them, and hopefully to fall in love with a new theatre,” says Andie Arthur, the South Florida Theatre League executive director.

The Theatre Communication Groups’ Free Night of Theatre was originally introduced as a three city pilot-program in 2005, the program’s the goal being to increase public awareness of the national theatre community, while in turn attracting new and non-traditional audiences to the theatre. During 2011’s Free Night of Theater over 400 participating organizations offered more than 55,000 tickets to over 1,800 performances in 19 states. The total value of the tickets offered was estimated at 1.75 million dollars!  Historically, over 33% of patrons who attend a show offered at Free Night of Theater come back and buy a ticket at that theatre.

Summer Fest Free Night– the South Florida Theatre League’s version of the program, began in 2008. The South Florida Theatre League is grateful to the LA Stage Alliance, the performing arts service organization of Greater Los Angeles, for facilitating the enter-to-win lottery system.

Summer Fest Free Night is one arm of the South Florida Theatre League’s promotions for Summer Theatre Fest. Patrons can also participate in A Taste of Summer Promotion. If a patron sees three Theatre League Member performances, they will be eligible to receive a $20 gift certificate to The Melting Pot, the popular restaurant that offers a truly unique dining experience created by the art of fondue.

For more information about the South Florida Theatre League, the Taste of Summer Promotion, a list of participating theatres and their current and upcoming productions, visit: www.southfloridatheatre.com or contact Andie Arthur at:  andie@southfloridatheatre.com/954-557-0778